Exhibition giveaways in Dubai: what works on a stand
How to split your budget between giveaways for every visitor and gifts for serious leads, and when to order.
Dubai hosts trade exhibitions all year, and almost every stand gives something away. The gifts that work are the ones visitors keep using after the show, with your logo on them.
Two levels, not one
Do not give the same item to everyone. Plan two levels.
- A giveaway for every visitor: low price per piece, easy to carry. Pens, tote bags, lanyards and badges.
- A better gift for serious leads and existing clients: a notebook, a bottle, a power bank or a small gift set, kept behind the counter.
This way the budget goes where the business is.
The bag is the best giveaway
A tote bag is the one item visitors use during the show itself. They carry other companies' brochures in it, and your logo walks around the hall all day. Choose a size that fits an A4 catalogue and a print large enough to read from a distance.
Keep the logo simple
Exhibition gifts are seen from a few steps away. A one-colour logo in a strong contrast reads better than a detailed full-colour design, and it costs less to print.
How many to order
Estimate from the visitors you expect at your stand each day, not from the total attendance of the show. It is safer to have a small surplus of the general giveaway, which you can use at the next event, than to run out on the second day.
When to order
Printing takes 4 to 5 working days and delivery 1 to 3 working days. Add time to approve the design, and aim to have everything delivered a few days before the stand is built.
Where to start
Browse tote bags, pens and lanyards and badges for the general giveaway, and power banks, notebooks and gift sets for your key visitors.
